Why we don’t list 20–30 properties at a time
Why we don’t list 20–30 properties at a time
On Tuesday evening (21 April), both properties went under offer. With the marketing phase now complete, here's a factual summary of what it took — based on completed viewings only (cancelled appointments excluded).
Alex McDonald
April 22, 2026
Final viewing activity
1) 6 Bowness Crescent SW15
Total viewings: 27
Unique viewing parties: 23
Repeat (2nd+) viewings: 4
Repeat-viewing rate: 15% (4 / 27)
2) 25 Canbury Avenue KT2
Total viewings: 60
Unique viewing parties: 40
Repeat (2nd+) viewings: 15
Repeat-viewing rate: 25% (15 / 60)
Time on market
Both properties went from online listing to under offer in under three weeks:
· 25 Canbury Avenue: listed 30/03/2026 → under offer 21/04/2026 = 22 days
· 6 Bowness Crescent: listed 02/04/2026 → under offer 21/04/2026 = 19 days
Both are now moving into the conveyancing phase.
Click here to follow each property’s journey from the beginning as it unfolded:
TikTok: https://www.tiktok.com/@carringtons.resid/video/7618251531296541985 · https://www.tiktok.com/@carringtons.resid/video/7618253959437815073
Side-by-side summary
Metric | 6 Bowness Crescent | 25 Canbury Avenue |
Total viewings | 27 | 60 |
Unique viewing parties | 23 | 40 |
Repeat viewings | 4 | 15 |
Repeat-viewing rate | 15% | 25% |
Listed online | 02/04/2026 | 30/03/2026 |
Days from listing to offer | 19 days | 22 days |
Went under offer | 21/04/2026 | 21/04/2026 |
What the workload actually looked like
The viewing volumes above illustrate the workload intensity over a short, time-sensitive window.
When a property is launched properly, the work isn’t just “getting viewings”. It’s:
· Handling high enquiry volume quickly and accurately
· Booking and managing large numbers of appointments
· Ensuring every buyer gets the same access to information and viewing opportunities
· Managing follow-up questions, second viewings, and feedback
· Keeping sellers updated with clear, factual reporting
We deliberately keep our live stock at a level where we can do the job properly.
Simply put: if we carried 20–30 listings at once, the risk is that service becomes uneven — buyers don’t get treated consistently, and sellers don’t get the focus required during the most time-sensitive part of the campaign.
Here’s Andrew making this point on socials:
Instagram: https://www.instagram.com/p/DXHehG6jON3/
Market benchmark (context)
Some industry sources commonly cite 10–17 viewings (often quoted around 16) as a typical range to secure an offer across England & Wales. Benchmarks vary by area and price point.
Against that benchmark, both properties sat well above the typical range — Bowness at 27 total viewings, Canbury at 60. That’s what campaign intensity looks like in practice.
And we’re about to do it all over again. Here’s a sneak peek behind the scenes of the next two:
Instagram: https://www.instagram.com/p/DXcHDmKjpuP/
Warm regards,
Alex
Our Linktree: https://linktr.ee/carringtonsresidential
At least three bidders miss out on almost every Carringtons property—unprepared for our rapid sales pace. |