The Real Cost of Getting it Wrong: The Keswick Avenue Journey

The Real Cost of Getting it Wrong: The Keswick Avenue Journey

September 19, 2025

At Carringtons, we believe in telling the whole story— even when it’s uncomfortable. The journey of Keswick Avenue is a perfect example of why we refuse to accept what’s become “normal” in our industry.

A Timeline That’s All Too Familiar

  • May 2023: Listed at £975,000.

  • June 2023: Reduced to £950,000.

  • July 2023: After little interest, reduced to £895,000 (following a brief stop at £925,000).

  • September 2023: Down to £875,000.

  • March 2024: Lowered to £849,000.

  • April 2024: “Offers in excess of £800,000.”

  • Early 2024: Another agent brought in.

  • August 2024: Withdrawn from the market.

  • New Year 2025: Honest feedback shared, new strategy proposed—met with understandable scepticism.

  • February 2025: Relaunched at £885,000.

  • May 2025: Offer accepted.

  • September 2025: Completion—over 16 months after first listing.

Why This Matters (Especially for Buyers)

If you’re a buyer watching this process unfold, what do you see? Months of price reductions, uncertainty, and a lack of clear direction. It’s no wonder buyers lose confidence or move on—by the time the right price is reached, the momentum (and excitement) is usually lost.

Sadly, this isn’t unusual. Many accept this drawn-out process as the norm. But we think it’s time for better.

Why We’ve Changed Everything

We now know you only get one shot to get the marketing price right. Its only job? To generate immediate, genuine interest from the outset. That’s why we’ve completely changed the way we sell homes.

Our New Results Speak for Themselves:

  • Average of 17 viewings per property

  • 4 offers per listing

  • Just 25 days on the market before being under offer to proceedable buyers

No more endless reductions, lost momentum, or wasted months. It’s a process built on honesty, precision, and respect for everyone’s time—especially yours.

We share stories like Keswick Avenue not to dwell on the past, but to show why we do things differently now. If you want a better way to buy or sell in Kingston, we’re here to help—open, accountable, and always learning.

That’s the Carringtons Way.

P.S.
I’ve just filmed a short video on our socials about another property story—one we never took on because the owner wanted to follow the old, drawn-out approach. If you’re interested in what happened and why we stood firm, check it out here:

Warm regards,
The Carringtons Team

At least three bidders miss out on almost every Carringtons property—unprepared for our rapid sales pace.
Carringtons sells properties in under three weeks by creating competitive markets, catching many buyers off guard.

1. Our process swiftly attracts multiple qualified buyers within two weeks.  
2. Unprepared buyers often feel surprised and disappointed by the speed.  
3. We ensure every buyer has a fair chance—without regret.

- First-Time Buyers: Secure a mortgage in principle, proof of deposit, and a conveyancer.  
- Cash Buyers: Demonstrate immediate proceedability with conveyancer-verified funds.  
- Buyers with Homes to Sell: Have your property under offer, solicitors instructed, and an exchange timeline.

Our priority is sellers: we generate qualified offers quickly for optimal choices, strengthening their position for onward purchases.  
Each seller's needs vary; we present all offers equally and advise on the best fit—valuing certainty over price alone. For instance, a swift cash buyer may prevail over a higher chained offer.  
If selling in Kingston or surrounds, discuss how our process accelerates your sale—positioning you strongly for any purchase.